The Tobacco Products Directive

The TPD, or Tobacco Products Directive (Tobacco Products Directive 2014/40 / EU) is a legislative act drawn up by the European Parliament and the Council of the European Union in 2014. Entered into force on May 21, 2016 *, it oversees the manufacture, presentation and sale of tobacco products. “Related” products such as electronic cigarettes and e-liquids are also affected by this regulation. The Directive imposes on manufacturers of e-liquids containing nicotine a number of rules for marketing their products:

  • Notification 6 months before launch for each product likely to enter the common market;

    Declaration of the list of ingredients contained in the products and the emissions resulting from their use;

    Obligation to inform consumers of the potential risks associated with the consumption and use of nicotine products;
    Limitation of the volume of vials containing nicotine to 10ml;
    Limiting the nicotine concentration to 20 mg / ml;
    Ban on advertising



VDLV products

VDLV products comply with French and European regulations. They comply with both labelling, packaging and reporting obligations.

Each country initiates a declaration of products made compulsory with the application of the TPD, for each flavour, each nicotine level and each PG / VG level.

At VDLV, for each notification, we carry out an analysis of the e-liquid composition and the vapour emission, which has a cost and forces us to limit the number of references (or to remove variations in the rate of PG / VG and nicotine, for example).

Finally, each member state must apply the TPD taking into account its national legislation, which explains why there are differences between European countries.

* Once transposed into French law.