Vincent dans les Vapes was the first trademark created by VDLV, which is, by the way, its acronym. In choosing the name of this trademark, Vincent Cuisset, the founder of VDLV, wanted a term which would arouse curiosity and surprise, but which was also a bit off-beat. It was also important to inject a bit of his personality to make it all more “human”. He therefore chose to combine his name with a well-known French phrase, resulting in: Vincent dans les Vapes. The venture was greeted by the vaper community from the very start. Publicised by numerous forums, blogs and social networks, Vincent dans les Vapes was rapidly able to establish its reputation. The company is unique in that it uses only natural aromas to express the authentic finesse of the flavours.